Getting started as a automotive mechanic can be a daunting job! Not only is there a lot to learn about the various cars and their respective mechanical parts and computer components, but there also is a seemingly endless list of tools. It’s easy to see how many perspective students would get lost. Enter Matco and their Technical Education Program. They partnered with Impel Creative to create clear and concise marketing tools that educate perspective mechanics on all of the options. The students gain an appreciation for the quality of Matco tools, while Matco gains customers for their entire careers.