CLEVELAND MUSEUM OF NATURAL HISTORY STATE OF THE MUSEUM FY22 5 In addition to engaging visitors in person, the Museum has continued to reach new audiences online, with an overall 21% increase in engagement both on CMNH.org and our social-media channels. We have harnessed social media to share the Museum’s important research and unique programming with a broad audience. VISITORS AT A GLANCE ONLINE ENGAGEMENT AT A GLANCE OUR COMMUNITY: VISITORS, MEMBERS & ONLINE ENGAGEMENT 9,321 MEMBER HOUSEHOLDS 430,885 UNIQUE WEBSITE VISITORS 8,667 MANDEL COMMUNITY DAYS VISITORS 20,000 CITY OF CLEVELAND AND EAST CLEVELAND RESIDENTS SERVED 1.7M YOUTUBE IMPRESSIONS 8,417 MUSEUMS FOR ALL VISITORS 129,388 TOTAL VISITORS SERVED 711,790 SOCIAL-MEDIA ENGAGEMENTS ACROSS FACEBOOK, TWITTER, INSTAGRAM, AND LINKEDIN
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