UK HealthCare | Markey Cancer Center Materials

Impel Creative was charged with creating a new, recognizable look for Markey Cancer Center that would work with UK HealthCare’s current brand standards. Beautiful black and white images coupled with quotes of strength and healing made a distinct and recognizable sub-brand reflective of the subject matter. Among other pieces, we worked on several years of annual reports with this style. They were relatively small pieces at 9 x 7″, printed on uncoated paper to make the experience soft and personal to the reader.

See client recommendation.