West Point Association of Graduates | Campaign Case Statement

West Point Association of Graduates needed a Case Statement for the public launch of its $350 million campaign. Impel Creative created a piece that explained the needs to the audience while appealing to the nostalgia and loyalty a place like West Point inspires. The brochure is a smaller size at 8.5″ x 5.5″ for an accessible read and to easily mail with West Point magazine which is distributed to all graduates and donors.

See client recommendation.